Marketing manipulations: How brands influence our consciousness and how to use it to increase our sales

Come to our unique event, which combines a master class and a workshop!
It will focus on the art of marketing and the emotional impact of brands on sales.

Learn how to use emotions and psychology to increase sales and value of your products and services. And also, how to make your brand stand out from the competition.

Master class
Presenter: Daria Gotvyanskaya, EVOKE Creative Marketing Agency

Description:
Let’s start with the history of marketing and its basics. Why marketing is inextricably linked to psychology and how it helps brands sell more and more expensive.

Daria Gotvyanskaya will talk about the role of slogans, trigger emotions and strategies that help build audience loyalty and brand awareness.

Key topics:
The history of marketing and its relation to psychology and human behavior.

How to make your brand loved by your target audience and buy from you?
Trigger emotions and their impact on consumer behavior
What role does creativity play in marketing and does everyone need it?
Strategies and cases of successful companies for inspiration.

Why it’s worth a visit:
Find out how 95% of purchases are made under the influence of emotions
Understand how social and moral changes affect marketing
Learn how to create strategies that work and sell.

Workshop / Mastermind
Moderator: Alina Sakhterova, A.M.A.S. Consulting

Description:
Participants will have the opportunity to develop creative solutions based on emotions and promotion in small teams. Solve real cases in different fields and present your ideas.

Key topics:
Understanding the target audience and its problems
Emotions as a tool for solving business problems
Creating creative ideas that catch on
Presentation and protection of their solutions

Why it’s worth a visit:
Find out how emotions affect the perception of your product
Learn how to create ideas that stand out
Get practical skills to improve your business

Networking
Complete the event with networking and prosecco with the opportunity to share experiences and ideas with other participants. This is a great opportunity to expand your professional horizons and make new useful contacts.
Time of the event: 14:00 – 15:00

The number of seats is limited. Don’t miss the chance to be a part of this inspiring event and learn how emotions can become your main tool in business!