ZUM is an innovative web TV program that offers viewers the opportunity to explore the world
through the eyes of a friend.

It embodies the essence of a magnifying glass that, by “zooming in,”
allows for a close observation of the world, providing an authentic and detailed perspective through
the eyes of those who live in those places.

This unique adventure reveals the beauty and often overlooked peculiarities of places typically
visited only by tourists. Its charm engages a diverse audience of all ages and interests, without
defined content limits.

The protagonists of ZUM immerse themselves in evocative scenarios, introducing themselves and
sharing their stories enriched with curiosity and details that may escape even the most experienced
connoisseurs of the locations.

With an eye to the future, ZUM aims to expand onto television channels to gain greater visibility
and interest from potential sponsors. Its structure is designed to adapt to both the web platform and
a potential television broadcast, ensuring compatibility with both formats.

The destinations that ZUM can reach are unlimited, selected based on the interests and curiosities
that arise.